🚀 Thinking about scaling your business? Hold up.
Before you hit the gas pedal, make sure these three fundamentals are rock solid:
- Your unit economics actually work If you're losing money on each customer, volume won't save you—it'll just accelerate your path to bankruptcy. Know your customer acquisition cost, lifetime value, and contribution margins inside and out. Scaling broken economics is like trying to fill a bucket with holes in it.
- Your operations can handle the load. That scrappy system that got you to where you are? It might crumble under 10x the volume. Stress-test your processes, technology, and team capacity. Build systems that can bend without breaking, because nothing kills growth faster than operational chaos.
- You have the right people in key positions. The skills that got you from 0 to 1 are different from those needed to go from 1 to 10. Make sure you have leaders who've scaled before in critical roles—operations, finance, and customer success. Hiring the wrong people during rapid growth is expensive and painful to fix.
I've seen too many promising companies stumble because they prioritized growth over getting these basics right first. Scale smart, not just fast.
Thinking about scaling and want to get it right? Schedule a free 30-minute consultation with me: https://lnkd.in/ghQ4mJWm